Website Tracking and Analytics
This website is operated by The Center for Bone and Joint Surgery of the Palm Beaches. This Website Privacy Notice
applies to information collected passively while you browse our website. If you become a patient or submit information
through a form for the purpose of receiving medical care, that information is protected health information (PHI) and
handled under our [HIPAA Notice of Privacy Practices](link to existing NPP), which takes precedence for PHI.
Tools we use on this website:
- Google Analytics 4 (property G-YXFF9BPWS6, operated by Google LLC) — measures page views, session activity, and site
engagement so we can understand how visitors use the site.
- Google Tag Manager (container GTM-W2S45RW9, operated by Google LLC) — loads and manages the analytics scripts above.
- Google reCAPTCHA — prevents automated spam on our contact and appointment forms.
- Google Fonts — delivers the typefaces used on the site.
Information collected by these tools may include: your IP address, a randomly generated visitor ID stored in the _ga
cookie, pages viewed and the URLs (including query parameters) of those pages, referring website, approximate
geographic location, browser type and version, operating system, device type and screen resolution, and timestamps of
your visits. Google may combine this information with data it holds about you from other sources.
What these tools do NOT collect from this website: we do not transmit the contents of any form field (name, date of
birth, phone, email, address, insurance, problem description, doctor selection, or any other data you type into a
form) to Google Analytics, Google Tag Manager, or any third party. Once you begin interacting with a form on this
site, analytics collection is suppressed for the remainder of your session.
Data retention: Google Analytics retains event-level data for [insert your GA4 setting — default is 14 months; confirm
in GA4 Admin → Data Settings → Data Retention]. Aggregate reports are retained indefinitely.
Legal basis / purpose: we collect this information for our legitimate interest in operating, securing, and improving
the website. We do not use website analytics data to make treatment decisions or combine it with medical records.
Your Choices
- Opt out of analytics cookies at any time via our /opt-out-preferences/. Opting out will stop analytics cookies from
being set going forward.
- Global Privacy Control (GPC): our site honors the GPC browser signal where enabled.
- Do Not Track: we also treat browsers that send the Do Not Track header as requests to opt out of analytics cookies.
- Browser controls: most browsers let you block or delete cookies directly. See your browser's help documentation.
- Google-specific opt-out: Google provides a https://tools.google.com/dlpage/gaoptout that disables Google Analytics
across all sites.
Third-Party Services
Data collected by Google Analytics, Google Tag Manager, reCAPTCHA, and Google Fonts is transmitted to and processed by
Google LLC. Google's handling of that data is governed by the https://policies.google.com/privacy. These tools are
not covered by a HIPAA Business Associate Agreement and are not used to collect protected health information.
Information Submitted Through Forms
Contact forms and appointment-request forms on this website transmit information to the practice for the purpose of
responding to your request or scheduling an appointment. Any such information — including your name, date of birth,
contact information, insurance details, and description of your medical concern — is handled in accordance with our
[HIPAA Notice of Privacy Practices](link to NPP) and is not shared with Google or any third-party analytics vendor.
Contact
The name and address of the person you can contact for further information concerning our
privacy practices are:
Privacy Officer
The Center for Bone and Joint Surgery of the Palm Beaches
(623) 241-8649
This Notice was published and becomes effective on/or before .
